Ceres - Womance

During the week of the Sanremo Festival, Ceres returns with a new campaign that continues the story started in 2025. After Bromance, 2026 brings Womance to the stage: a “woman-romance” that celebrates a friendship born with no premise, instant, spontaneous. A bond that works even without perfect matches, because, ultimately, nobody’s perfect.
The entire spot unfolds at a house party: music, colored lights, and that suspended atmosphere typical of apartment nights that quietly become unforgettable. It all begins with a tiny gesture, opening a beer, which sparks an instant connection between two girls. From there, reality stretches, shifts, and slips into imagination.
That’s where we step in, Dadomani studio, shaping the most dreamlike part of the story through clay sets and stop-motion animation. We built a warm, tactile, deliberately handcrafted parallel world made of everyday, recognizable moments,late-night pizza, cheering at the stadium, rooftop barbecues, foosball, simple scenes that, strung together, become a bond.
The journey moves through this universe in one long continuous take, fast and fluid: the camera flows without clear cuts from one environment to the next, pulled forward by the same energy that makes a new friendship happen. Along the way, small details and easter eggs enrich the narrative; like memories, not everything is spelled out, but everything contributes to building the world.
A precise sonic continuity holds the sequence together as well: “Reality” by Richard Sanderson returns, already the emotional soundtrack of the previous chapter, connecting the campaigns not only in style, but in atmosphere. The dream breaks abruptly when the main character notices her new friend is drinking a green beer, deliberately out of focus, clearly not a Ceres Strong Ale. Yet the rupture doesn’t become conflict: it becomes a statement. They toast anyway, because the point isn’t perfection. The point is being together.
From a production standpoint, Womance further strengthens the brand’s visual identity. The film is directed by William9, and the project was conceived by We Are Social, responsible for strategy and creative, continuing with consistency on a precise narrative territory: authentic, imperfect, lived-in relationships.