Eataly - Smeraldo Natale 2025

For Eataly, we conceived and built the installation that defined the Milan Smeraldo store during the 2025 Christmas season.
The idea stems from a simple, powerful concept, “Italian taste is a gift to share”.
We transformed Eataly’s iconic gift boxes into a suspended installation, envisioning a large Christmas present made from the boxes themselves, celebrating the variety and richness of the brand’s products.
More than 500 boxes, handcrafted and assembled by hand, created a lightweight yet impactful scenography, designed to elevate the gift box as a signature symbol of Eataly’s Christmas.