Mc Donald's - Tazze XFactor

For McDonald’s, in collaboration with X Factor and together with Leo Burnett, we produced a 15 second TV commercial entirely in stop motion, further strengthening a trusted relationship built through previous campaigns.
At the core of the project is the physical, hyper realistic construction of the food. The fries were sculpted and cast in resin, then hand painted one by one to recreate authentic textures, tones, and imperfections, as if they were real. A precise handcrafted process designed to bring a believable, photogenic object onto set, fully controllable in every detail.
Animated frame by frame, the fries come to life and transform into a three dimensional sound wave synchronized with McDonald’s sound logo. A minimal yet powerful visual gesture where material and music merge into a single idea.
This handcrafted approach fully reflects Dadomani’s philosophy: building real, tactile images by hand, capable of turning an iconic product into a narrative experience