Venchi - Murrine Collection

Venchi introduces Murrine, its new corporate gift collection, an homage to Italian craftsmanship and the timeless allure of Venice. The collection draws inspiration from the centuries-old art of glass murrine, symbols of creativity, innovation, and artisanal mastery.
For generations, Venetian artisans have transformed vivid colors and intricate geometries into miniature works of art. Venchi pays tribute to this heritage by reinterpreting it through chocolate, with precious, refined packaging that echoes the patterns and chromatic richness of murrine, translating their visual complexity into a contemporary design language.
Detail becomes the bridge between two crafts: just as every element in murrine is carefully studied and perfectly balanced, each ingredient in Venchi chocolates is selected with the same care. Unique flavors and premium raw materials come together in a “symphony of taste” that mirrors the beauty and complexity depicted on the wraps.
The campaign film, shot in live action, weaves the craftsmanship of murrine into the elegant lines of Venetian architecture, creating a visual narrative where tradition and creativity meet. Venice comes alive with joy, elegance, and sweetness, embodied by the two main protagonists: the murrine patterns and Venchi chocolates.
With Murrine, Venchi turns art into a sensorial experience, where taste, beauty, and tradition blend into a special celebration of Italian culture, with a touch of sweetness.
The campaign is multi-asset and includes: a 60-second hero film delivered in three formats (16:9, 9:16, 1:1), one campaign key visual, 5 square stills, and 5 Instagram Reels.