Consilia - Le Passate Scatenate

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Le Passate Scatenate, Second Episode of the “Talent Show” Series for Consilia
Our collaboration with Consilia continues with Le Passate Scatenate, the second episode of the Talent Show series, an original and playful way to highlight the brand’s authentic and high-quality products.
In this chapter, Consilia’s Tomato Passata bottles take center stage as a comedic trio delivering a punchline in classic stand-up fashion. Set against a minimalist stage inspired by traditional comedy clubs, these characters embody the light-hearted spirit that defines the entire series.
As with the first episode, Le Passate Scatenate is brought to life through stop motion animation, giving it a handcrafted, tactile quality full of personality. The clean forms and restrained color palette reinforce a distinctive and cohesive visual identity designed specifically for Consilia.
Through this creative format, each product becomes a little star with its own unique talent, communicating the values of simplicity, quality, and authenticity that lie at the heart of the brand. Le Passate Scatenate celebrates the vibrant, versatile spirit of Consilia’s tomato sauces, true essentials on every Italian table.

Client: Consilia
Agency: Mindin
Director: Fabio Cirilli
Set Design / Animation: Dadomani
Assistant Set Designer: Adriana Napolitano / Elena Vecchietti
Dop: Patrizio Saccò
Post Production: Matteo Cassetta
Mix & Sound Fx: Enrico Ascoli
Producer: Camilla Lavanna