Mc Donald's - Happy Meal "Codino"

McDonald’s decided to tell the story of going back to school through a fresh, surprising visual language, relying on the creativity of Leo Burnett and our handcrafted vision at Dadomani.
The “Codino” promo is a small celebration of joy and excitement: the Happy Meal box becomes the star of a visual journey that blends stop motion and 2D animation, transforming from a drawing into a three-dimensional object in a playful sequence of somersaults and surprises.
Surrounding it are abstract shapes made of paper and plasticine, along with animated particles that complete the scene, creating a colorful, dynamic world full of energy.
The entire project is designed to capture the attention of younger audiences, with an immediate design, playful textures, and soft, welcoming lighting. Once again, McDonald’s has chosen Dadomani, alongside Leo Burnett, to celebrate the beauty of a handcrafted approach that makes every detail unique and memorable.