Cuki - Save the food


Cuki chooses Dadomani for the making of the new commercial promoting not only the brand's products but also the use of the innovative app.
The video is built through a single camera movement realised in live action, which enters inside the freezer as if crossing the threshold of an evocative natural ecosystem: the habitat par excellence for food preservation through the use of the brand's different products.

Client: CukiAgency: Leo Burnett
Director: Leonardo Ponzano
Set Design: Dadomani
Assistant Set Designer: Fabiola Dusetta / Marika D'Abronzo
Post Production: Lorenzo Moro
Dop: Patrizio Saccò