Cuki chooses Dadomani for the making of the new commercial promoting not only the brand's products but also the use of the innovative app.
The video is built through a single camera movement realised in live action, which enters inside the freezer as if crossing the threshold of an evocative natural ecosystem: the habitat par excellence for food preservation through the use of the brand's different products.
Client: CukiAgency: Leo Burnett
Director: Leonardo Ponzano
Set Design: Dadomani
Assistant Set Designer: Fabiola Dusetta / Marika D'Abronzo
Post Production: Lorenzo Moro
Dop: Patrizio Saccò