La Marzocco - Linea Micra


La Marzocco, one of the leading companies in the coffee machine industry, entrusts Dadomani with the market launch of its new Micra model.
The "Bring the café home" campaign is designed to bring the café experience directly into consumers' homes and takes the form of a video made in stop-motion, live action and 2d through frame-by-frame animation of 350 pieces.
The sensory journey into the world of coffee begins with the camera literally entering the Micra model, passes through a miniature reconstructed café, animated by people, aromas, and scents, and closes in a real kitchen, where a woman savors the coffee freshly brewed from the machine.

Client: La Marzocco
Director: Leonardo Ponzano
Set Design / Animation / Post Production: Dadomani
Assistant Set Designer: Adriana Napolitano / Marika D'Abronzo / Fabiola Dusetta / Laura Maggioni / Agustina Alvarez
3D Animation / Prototyping: Dario Spinelli
Dop: Patrizio Saccò

Making-of Pictures