La Marzocco - Handmade in Florence

Video Installation

La Marzocco, a leading company in the production of coffee machines recognized as an Italian excellence brand all over the world for technological innovation and product quality, asked Dadomani to design and create a video installation, capable of conveying its identity and vision.

The video, shot with a mix of live action, stop motion and animated drawing - in which each element is physically handmade - retraces the key steps in La Marzocco's history: events, but above all people who over time have sculpted the identity and defined the vision of the company.

The video was conceived to occupy an extremely horizontal format, made up of three monitors, positioned side by side.

Its optimal use is therefore at the exhibition space of the Accademia de La Marzocco.

Client: La Marzocco
Direction / Set Design / Animation / Post Production: Dadomani
Assistant Set Designer: Adriana Napolitano / Marika D'Abronzo / Fabiola Dusetta / Alessandro Corti / Agustina Alvarez
Post Production: Giovanna Bonomi / Lorenzo Ameri
Dop: Patrizio Saccò