Very important video for the brand because it is mainly focused on the American market and because it represents an absolute novelty in terms of manufacturing.
In fact, it is the first Moleskine notebook to be bound with a spiral, hence the name Spiral.
Starting from the concept of spiral and "Get your year rolling", super of the campaign, we have conceived a video that involves constant movement,
where the camera turns on itself and while it is rolling it takes us from one scenario to the next, showing us the main features of the product.
The shooting technique applies as usual stop-motion and vertical and horizontal formats, designed to be used as simple posts or reels and Instagram stories.
Direction / Set Design / Animation / Post Production: Dadomani
Assistant Set Designer: Adriana Napolitano / Marika D'Abronzo
Making-of: Giacomo Bolzani / Giulia Massignan
Dop: Patrizio Saccò