Zegna - UseTheExisting #4

After the first video we have been commissioned a second chapter of the "UseTheExisting" project, the Zegna footwear collection made entirely with recycled materials.

In this case, the Triple Stitch Sneaker, the brand's iconic shoe, is made of denim and the production process is explained through a stop motion video where the materials come to life and combine with each other until they are transformed into the finished product.

The language is minimal and clean, in line with the video made previously.

In this case too, the final output was finalised in vertical and horizontal format with cuts of 30 ", 15" and 6 "

Client: Zegna
Agency: Motel 409
Direction / Animation / Post Production: Dadomani
Assistant Set Design: Adriana Napolitano / Marika D'Abronzo