Moleskine - Sws

Promotional video

After various projects carried out together during the previous years, this year the relationship with Moleskine is consolidated and a one-year agreement is reached in order to develop a series of videos and photos to promote their products on the website and on social media.

SWS is an innovative product that combines analogue with digital.

When technology combines with manual skills, the perfect language for communication is the mix of techniques.

We have combined live action shooting with stop motion animation, 2d animation technique drawn on paper and 2D computer generated graphic animation.

The aim was to create a video halfway between a tutorial - which explained in detail the functions of the product - and an emotional spot, which could show the observer the potential of the different ways it could be used.

So we declined the concept to embrace the various types of targets: STUDENT, DESIGNER and JOURNALIST.

Client: Molekine
Direction / Set Design / Animation / Post Production: Dadomani
Assistant Set Designer: Adriana Napolitano / Marika D'Abronzo
Post Production: Andrea Galvani / Alberto Bussoleni
Dop: Patrizio Saccò