Starting from a small grocery store founded in Turin in 1895, today Lavazza exports the art of blending coffee around the world and decides to entrust Dadomani with a major launch operation.
We're talking about #GrandeSognoPiccoloImpatto (big dream, small impact): the project that introduces the public to the new CO₂ zero-impact aluminium capsules.
Through a video in which the world's major cities take shape through paper, Lavazza chooses to spread a revolutionary message: excellence is a synonym for sustainability.
Agency: We are social
Direction / Set Design / Production / Post Production: Dadomani
Assistant Set Designer: Adriana Napolitano / Marika D’Abronzo / Fabiola Dusetta / Alessandro Corti
Production Manager: Sara Spigariolo
Post Production: Giovanna Bonomi
Dop: Patrizio Saccò