Plasmon - La merenda del futuro


Plasmon chooses Dadomani for "Spremi, Gusta e Riciclami" (Squeeze, Taste and Recycle), the project focused on the reuse of production materials.
Through a stop-motion animation video, the public is presented with fruit-based snacks made with recycled and recyclable materials. In order to emphasise the concept behind the commercial, the choice was made to proceed with the transformation of a single material: plasticine, which is reshaped into new forms without ever being left unused. Just like the packaging of the star product!

Client: Plasmon
Agency: Dude
Direction / Set Design / Animation / Post Production: Dadomani
Assistant Set Designer: Marika D'Abronzo / Fabiola Dusetta
Post Production Assistant: Alberto Bussoleni
Makeup: Elena Rossi
Dop: Patrizio Saccò