Zegna - UseTheExisting vol.3


One of the most internationally renowned Italian companies in the luxury menswear industry chooses Dadomani to launch the “UseTheExisting” project.
Pursuing the dream of a zero-waste world, Zegna promotes the creation of products through the use of recycled materials.
A stop-motion animation video illustrates how some models of the Triple Stitch Sneaker are manufactured according to this principle, giving a new life to discarded fibres, threads and fabrics.

Client: Zegna
Agency: Motel 409
Direction / Animation / Post Production: Dadomani
Assistant Set Design: Marika D'Abronzo / Fabiola Dusetta