To create this commercial that was meant to be instructive but fun at the same time, we started with the song written ad hoc by Elio e le storie tese.
To underline the focus of the commercial which is the correct recycling of paper and cardboard, we decided to give life to these materials by combining live footage and stop motion.
Agency: Take + Adverteam
Creative Director: Marco Stoppano - Alberto Damiani
Copywriter: Lorenzo Rocchi
Supervision: Guido Cerretani
Production Director: Allegra Calbi
Design / Direction / Animation / Post Production: Dadomani
Cinemtographer: Patrizio Saccò
Prop Master: Ivan Citelli
Music: Elio e le Storie Tese