Loacker - Goodness is a choice


For this project we collected all the common objects used during breakfast, after dinner, mid-morning and afternoon snacks, creating an amazing Goldberg machine. 
A machinery shot in live action that creates a chain reaction with all the natural ingredients that Loacker uses in its own  products. 
A modern language easily conveyable on social media. 
A hazelnut works as a tres d'union thanks to a consequential movement that link together the 4 moments of the day where Loacker's sweets become the protagonists. 
It is satisfying to watch it all working. 

Agency: Xister
Client: Loacker
Cinematographer: Patrizio Saccò
Camera operator: Sandro Tanin
Set builder assistant: Asia Samimi, Marika D'Abronzo
Music & Sound Fx: Enrico Ascoli