For the launch of a new Lavazza coffee machine that can also make cappuccino.
Hands were the absolute protagonists of 6 different videos and images for giant billboards. The characters, filmed in live action are characterized by a language that combine clothing made with the body paint technique to natural movements of the hands, and the miniature scenographies.
Choosing the favorite product with the touch of one’s fingers is child’s play.
Client : Lavazza
Design : Dadomani studio
Agency : Indipendent Ideas
Photographer : Ivan Citelli
Handmodel : James Daniele
Handpainter : Guido Daniele
Post Production : Fabrizio Gallo