Le Balene for CONAI together with ANCI, creates a multi-subject press and billboard campaign to raise awareness on separate waste collection.
We were asked to create 2 of the 3 subjects.
In the first, we crafted 4 environments in Paper cutouts that represent 4 places where it is important to pay attention to how our waste is sorted.
For the second we enjoyed creating 10 plasticine characters representing two basket teams to communicate that plastic doesn’t “play” with aluminum any more any longer.
Client : Conai
Set Design : Dadomani
Agency : Le Balene
Creative Direction : Francesco Guerrera, Sandro Baldoni
Client Manager : Marco Andolfato
Art direction : Marta Are, Elisa Villa
Copywriting : Carlotta Schoen, Andrea Pinotti