On December 13th “The Last Jedi”, the new episode of Star Wars comes out at the movie theatres. For the occasion, LAVAZZA launches Jolie Plus Special Edition with a campaign that involves web, cinema and large billboards.
The idea for the commercial of 30” and 15” is that of playing with the atmospheres of the Saga, with a stop-motion video where an army of white coffee cups move in unison accompanying the black coffee cup towards the grand finale.
Client : Lavazza
Direction / Set Design / Animation : Dadomani studio
Agency : Armando Testa - Torino
Cinematographer : Patrizio Saccò
Post Production : Alberto Bussoleni