The commercial “Integrale sì, però è Buondì” (it’s whole, but it’s Buondì) with a playful and ironic tone shows us a table full of fine artisan bakery products made of cardboard, among which the real protagonist, the whole wheat Buondì stands out with its real and natural taste! The commercial is filmed in live action, and the scenographies are entirely made of paper and cardboard cutouts in real life-scale.
Client : Motta
Direction / Set Design / Props : Dadomani studio
Agency : Saatchi & Saatchi
Production House : Akita
Cinematographer : Alessandro Bolzoni
Post Production : Exchanges
Assistant Set Builder : Luisa Casatta, Andrea Bottazzini