Lavazza announces the marketing of its Mater-Bi compostable capsule for espresso coffee.
This is done with a live action video, where we actually used coffee liquid to realistically tell the story of how a compostable capsule may transform itself without being harmful to the planet. In an animated journey, the coffee liquid is constantly changing until it turns into a landscape that will also be the key frame for the press campaign.
Client : Lavazza
Direction / Production / Set Design : Dadomani studio
Agency: Armando Testa - Torino
Cinematographer : Patrizio saccò
Post Production : Animo
Music & Sound Fx : Roberto Marcucci