In recent years a nice Befana is the absolute protagonist of Kinder Ferrero’s product promotion campaign.
We crafted design and animation in order to enhance her characteristics, giving her an outspoken, cunning and ironic personality.
The mingling between classical animation and new 3d print techniques allowed to create a fresh and dynamic language without sacrificing texture and small details.
Direction | Set Design | Animation : Dadomani studio
Agency : Pubbliregia
Cinematographer : Patrizio Saccò
Animation : Kecy Salangad / Ivan Sarrion Soria
Post Production : Animo / Alberto Bussoleni
Making of : Luca Sorgato