Farmlite - Maze

Tv Commercial

This commercial, shot in stop-motion was made for the Indian market for the launch of the Farmlite biscuits, a healthy product made with natural ingredients. Ears of grain, almonds and raisins venture into a circular maze, until they meet at its center giving life to the biscuit, the hero of the commercial. Giving a friendly personality to the ingredients through animation, while at the same time maintaining the natural and appealing look of the food was a new creative and professional challenge. The final biscuit was scanned and printed in 3d, while all the hedges were covered with a great quantity of parsley.


Client : Farmlite

Direction, Set Design, Animation, Post Production : Dadomani studio

Agency : Publicis

Production House : Kapsel Production / Caramel Pictures - Mumbai

Cinematographer : Patrizio Saccò

Music & Sound Fx : Andrea Ponzano for Taboo Studio

Making of : Emilio Sapia