This video, made with a single long shot, and by pairing different techniques has been created to launch the new Campari Gin Bankes.
Live action, 2d animation, stop-motion and 3d coexist in a single commercial accompanying the storytelling from the beginning to the end of the film. There’s no compositing in the whole sequence.
Each “animated picture” on the wall is in fact an iPad uploaded with the animation video, operated at the appropriate time during the shooting.
Client : Campari
Direction, Animation : Dadomani studio
Agency : Bcube
Cinematographer : Patrizio Saccò
Music & Sound Fx : Andrea Ponzano for Taboo Studio