Vodafone - YOU

Print Campaign

To communicate the offers addressed to customers in the various Italian cities, Vodafone decides to create a press communication and b2b ad hoc video with a strong tactile impact. The project required 10 different models of the word YOU, and each one of them had to contain characterizing elements of the cities and of the offer. The ten unique hand-made models were put on display at Vodafone’s headquarters.


Client : Vodafone

Set Design / Mockups : Dadomani studio

Agency : Jwt

Photographer : Ivan Citelli