This video has been crafted to celebrate the Wimbledon Tournament. It stages an exciting tennis match between two coffee cups that hit a coffee bean instead of the tennis ball, before a large audience of coffee spoons. By means of the stop-motion technique, we gave life to inanimate objects, turning cups and coffee spoons into passionate (enthusiastic) athletes and audience. With a single ad hoc mechanism it was possible to move all the 1200 coffee spoons in the same direction, mimicking an audience that follows the movement of the tennis ball.
Client : Lavazza
Direction / Set Design / Animation : Dadomani studio
Agency : Armando Testa - Torino
Cinematographer : Patrizio Saccò
Sound Design : Andrea Ponzano for Taboo Studio